Lion Publishers Podcast
Ep 15 - LION Webinar: Setting Advertising Rates and Packages
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:21:58
- Mais informações
Informações:
Sinopse
Kenny Katzgrau of Broadstreet and Kim Clark of Noozhawk discuss how publishers might set their ad rates. Topics include whether to sell ads by the month, week or day; whether to charge a flat rate or by CPM; how many ad positions are too many; how to set rates for sponsored content; and more.
