Merchants Of Dirt Podcast

Merchants of Dirt Episode #48 If you invest your time in teaching and encouraging women to become better riders today, you can create an environment that promotes women to try racing for the first time and encourages more women to attend your events. #1 — Make your sport more appealing to women This seems like a no-brainer until you sit down to do it. Then you start to struggle with what exactly does “more appealing to women” mean. Does adding something to attract one type of customer to your race ALSO attract another type of customer? Or a better way to think of this is -- if I make these changes, does it actually move the needle in respect to bring more of A to my race? Mountain biker marketing is very male-based in that the edgy, dangerous world of single-track riding is featured at all times. This is not to say that women do not like edgy and dangerous trails, it is to say that not ALL women like it. As a race director, you need to focus on the fun atmosphere that is created during a race as a selling poi