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236: Persuasion Pointers from a Legendary Infomercial Pitchman with Anthony Sullivan

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Infomercial star Anthony “Sully” Sullivan shares his best lessons learned about the art and science of persuasion.   You'll Learn: Approaches to understanding the pain and being the cure How to make an entrance and take control Why you should own your nerves and not hide them   About Anthony: Best-known as the spokesman for OxiClean, Anthony is the pitchman of choice for dozens of innovative, practical usage consumer products including the X5 5-in-1 Steamer, the Sticky Buddy and Smart Mop. Star and Co-Producer of the Discovery Channel series “PitchMen,” Sully is also a regular guest of choice on a variety of television news and entertainment outlets including “The Today Show,”  “Good Morning A