Ask The Guy Show

Notes: -He wanted to graduate Highschool and he did. -He wanted to graduate Tufts University & Graduate School of Business. And he did. -At the age of 26, he invested $20k into his new business, Seth Godin Productions. Primarily a book packaging business, out of an apartment in New York City. 1991—The Worlds of Power series was published. He’d sell over 1 million of these. -He sold the Seth Godin Productions and started Yoyodyne in 1995. “Yoyodyne” was a fictional company introduced as a fictional defense contractor in Thomas Pynchon's  and featured prominently in his novel The Crying of Lot 49. -Permission marketing was born and Seth coined the phrase.  Permission marketing aims to sell products and services only when the user  gives consent in advance to receive the marketing information. Like Amazon does, or even Google with their ads. -In August, 1996, venture-capital firm Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. -Over one million viewers visited the site, and the comp