B2b Writing Success Podcast
Gordon Graham on White Papers
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:13:57
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Sinopse
The white paper is the king of content in the B2B world. Most companies use white papers (or similar collateral like ebooks and special reports) to gain thought-leadership, generate leads and grow sales.
