Literary Lark

  This week on Literary Lark, I discuss two separate avenues that allow authors to increase their exposure and grow their platform. If you spend any time on popular bloggers’ sites, you may already be familiar with the strategy of guest blogging (which I also touched on in this post). The value of being a guest on someone else’s blog is two-fold: traffic and exposure. By posting valuable content on a blog or news site that has a much larger audience, you expand the reach of your message, your writing, and your platform. This brings more traffic to your website and–if done correctly–more exposure to your books. Danny Iny has some wonderful insight on this form of marketing, which is basically an audienc