Office Talk With Annette Stepanian

There’s an old story about the iconic artist Pablo Picasso that goes something like this…   Picasso was sitting in a Paris café when an admirer approached and asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swiftly executed the work, and handed back the napkin — but not before asking for a rather significant amount of money. The admirer was shocked: “How can you ask for so much? It took you a minute to draw this!” “No”, Picasso replied, “It took me 40 years”   This struck such a chord with me because I meet a lot of entrepreneurs (me included) who have trouble valuing their work and time. How about you? Do you experience this in your business?   Do you wonder if you’re asking for too much—or not enough—when it comes to pricing?   Do you have a financial plan for your business, or are you getting caught up in the day-to-day of serving your clients or customers, to find out that all that effort is paying you peanuts?   In this episode, Kristin Kaplan explains why pricing and plan