Founders And Funders

EP 15: Reinventing an Overly Processed Category–One Scoop at a Time

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Sinopse

Frustrated that ice cream manufacturers valued shelf life more than taste and quality, this Stanford MBA graduate set out to freshen up an overly industrialized category. Nearly a decade later, she figured it out. (Listen) Episode Summary: Robyn Sue Fisher, CEO and Founder of Smitten Ice Cream, is on a crusade to create the "best ice cream in the world with the touch of one or two buttons." Using her love of ice cream and head for technology, this woman whom Silicon Valley Magazine called a "rule-breaker and industry innovator" worked for nearly a decade to bring her vision to life. (Silicon Valley Magazine editors also made Robyn their most recent cover star.) Now that she's well beyond the prototype phase and elbow-deep into expansion territory, this engaging entrepreneur is here on the Founders & Funders podcast to share her story and give insight into how she managed to finance the dream she's currently living. Subscribe to Founders and Funders on iTunes, TuneIn, Stitcher, Google Play, iHeartRADIO, and