Private Equity Funcast

A Founder's Guide to Brand Marketing -- It's Not About Advertising

Informações:

Sinopse

The first of many conversations with Brian Walker CEO of AE Marketing Group.   We've found that Marketing is often the third wheel at small companies -- behind product development and sales.   Brian's team takes a CoCreation and Customer Experience approach to building and marketing products that gets the marketing function heavily involved in improving operations and products.  So, come have a listen!