Founders And Funders

When DogSpot launched in Brooklyn, Chelsea Brownridge's startup attracted so much media attention that venture capitalists started cold-calling her for investment opportunities. Subscribe to Founders and Funders on iTunes, TuneIn, Stitcher, Google Play, iHeartRADIO, and Android Podcast Players. Episode Summary Chelsea Brownridge didn't think anyone would notice a couple doghouses newly parked on Brooklyn streets. She was wrong. The press noticed. Passersby noticed. And soon she and her "dog-friendly sidewalk sanctuaries" were thrown into the spotlight. While the doghouses aimed to be helpful—providing a temporary safe shelter for pets when owners wanted to make a quick visit or run a brief errand inside a venue where dogs aren't allowed—reviews were decidedly mixed. Brownridge remembers, "We had gotten a lot of press attention, immediately. Three weeks after we put it out, the New York Post contacted us to do a story, and it's been nonstop since then." Though front-page coverage is a prize many founders