Naully Nicolas

I was pleased to receive Paul Bulencea who has published the book Gamification in Tourism. In this episode, we spoke on: How to Design Extraordinary Travel Experiences thru Gamification. The travel industry is at a point where market differentiation has become more crucial than ever. Tourism is extremely accessible. More and more tourists have become very skilled at using search and metasearch engines to find the best price-quality ratio for tourism services. Businesses started to do cost-cutting and automation of their services in order to remain competitive. Cheap and fast access to destinations has triggered destinations and tourism businesses to compete in a global market that now has also competitors from the rapid growing sharing economy (Airbnb, Uber, Eatwith). Source: The Experience Economy; www.amazon.fr/Experience-Economy…Pine/dp/1422161978