Digital Signage Stories

Using Christie Digital Boxer projectors, Obscura Digital worked with Vornado Realty Trust to project over one million lumens across the Chicago River and onto the façade of the famous Merchandise Mart building for a collaborative art piece. Dubbed “Art on theMART,” this collaboration is now the largest permanent projection mapping installation in the world. On this episode, Obscura Digital’s Head of Communications Will Chase and Associate Director of Software Matthew Ragan join us to share the digital signage story behind it all. For more information about this piece, click here.