The Tourism Brief

Tourism Marketing,destination marketing,use to be easy....or easier!.You would spend a whole heap of cash on providing a service,printing a brochure,working the distribution chain (trade shows,consumer shows,agents inbound operators and wholesalers) and hey presto you would watch the bookings roll in. Now potential travellers,your future clients are hit with a ton of messages every day. The web has transformed how the modern tourist shop and buy. How do you deal with this? What medias should you be using in your tourism or destination business. Manny Papadoulis explores the concepts of Earned, Owned and Paid media and how and when do you use them in your business for ultimate succes. Tourism Tim Warren speaks about social proof on your website and other tips to make your tourism business grow.