The Tourism Brief
Semantic Search: The Content Plan
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:20:47
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Sinopse
In this episode part 3 of our discussion on Google Semantic Search for the travel and tourism industry, we take you through the practical steps to help create your content marketing plan and be well on the way to being presented in a user search for travel inspiration during the dreaming, planning and booking stages of travel planning. It is important to understand that 60% of leisure travel begins with a search on the internet by people looking for ideas and inspiration. A content marketing plan is an efficient way of getting to your potential customers. Tourism Tim Warren speaks on good old fashion customer service. What tourism business should be doing to ensure their customer service works for them.