The Tourism Brief

The way we all work with Google both as a business and a user changed forever toward the end of 2013 with the introduction of Google Semantic Search. It is not an algorithm update, but an entire overhaul. The most important take out in all of this is that page 1 of Google is different for every search query, every device and desktop. There is no longer the single holy grail metric of page 1 of Google for a keyword. Listen to Manny Papadoulis as he does a quick interview with Bronwyn White on Semantic search and its impact on tourism. Tourism Tim Warren also gives some great tips on how to make a website to sell more tourism and travel