Feed Me Fuel Me With Jeff Thornton & Mycal Anders

“Marketing is no longer about the stuff that you make, but about the stories you tell.” - Seth Godin • Feed Me Fuel Me (@feedmefuelme) episode 080 with Jessica Webster - The Art of Fitness Marketing • Jessica Webster (@jessicawebster_) brings the heat this week on Feed Me Fuel Me (@feedmefuelme)! The co-host of her newly launched podcast, The Fitness Breakroom (@fitnessbreakroom), brings to light the best and brightest from around the fitness industry and showcases how they became the subject matter experts that they are today. Jessica's journey is one the personifies "self discovery". With a background in journalism, she saw that print media was at a standstill and found her way into a marketing agency in southern California. A coworker of hers took the leap and opened a CrossFit (@crossfit) box down the street and introduced her inner beauty as well as her inner strength. In a place where women were celebrated for being strong, and the community drove the results experienced by the collective, Jessica asked