Backstage Pass With Alford Media

Running a live AV event seamlessly is the bare minimum in today’s event technology world, and nothing is making that a more confusing mix of simple and complicated than digital audio networks. It may be easy to think that these types of live event configurations are second nature to professionals who live and breath "audio is life," but challenges arise daily with these networks. There’s still a tremendous amount of skill required to be able to make all the moving parts work. Like any other type of AV installation or technology, there are two different brain functionalities required. The technical side is more important than ever as audio engineers become network engineers, but the artistic side is what pushes the content over the top because, let’s face it, we can’t just push a button and make something magically awesome. It requires some finesse for things to look and sound amazing.