Generation Jones Too Young To Be Old
Episode 20 - BOB ROSENBLATT - 60 yrs - CEO EVINE LIVE
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:36:48
- Mais informações
Informações:
Sinopse
BOB ROSENBLATT - CEO EVINE LIVE Wow! Evine is 28-years-old and is making a difference in the live TV shopping space with experiential marketing tactics to set themselves apart from the mega-giant QVC and HSN competitors. Learn how on today's show. Although our audio feed was compromised, it didn't affect the power of our discussion on ageism and the changes happening today. Bob's take on why Millennials don’t trust us is a new point of view from others I've spoken with. Plus, we get to hear how Jane Fonda at 81 is the super-star celebrity behind Evine's new Health and Wellness line targeted to women over 55. And how discovering a "new" life purpose means getting comfortable with our own mortality. I’ve known Bob for nearly 20 years, which seems crazy, but it's true. You see, for many years I brought new and innovative products to HSN, QVC, and Evine as the manufacturer/brand rep but also the on-air talent. It's a difficult business but one that I loved because I got to know people like Bob who truly unde