Content Marketing Quickie

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of March 18, 2019   -Do you know when the first email was sent? 1971! 1971! The top song was Three Dog Night’s Joy to the World, you know, the Jeremiah was a bullfrog song? The highest grossing film was Fiddler on the Roof. On TV we were watching the then highly controversial political fights between Archie and Meathead on All in the Family. They think that in 2018, 124.5B emails went out. And yep, emails are content. Or at least what you put in them is content. So it’s worth knowing how to do it right and things like the Email Marketing Survey Summary Report help because their research gives us some insights, or at least some things to debate. The first thing they found out is engagement and improving brand awareness is the main thing companies want out of their email campaigns. Nobody likes to see low opens and click rates. And you’re never going to up your engagement unless you learn what your target audience