Racecoin Podcast

Podcast with Host: Jai Shukla & Guest: Alexandra Schieren Q1 – What got you into motorsports and how did you turn that passion into a business? It was by accident in the mid-’90s when Alexandra Schieren saw an ad in the newspaper. It was a steep learning curve and that felt it suited her. Q2 – What was your educational background? Languages and economics. Alexandra was not made to work in PR, but learned by doing and got additional training over the years. It’s really about common sense.   Q3 – How is your PR agency different to others as you recently set one up? It’s hers and Alexandra Schieren PR has her own personal touch to it. Being in motorsports for long and in media, for long she knew a lot of media and her client typically would like to be better known so it made sense. Or it’s to manage their reputation which are two different aspects to it. Q4 – As a female in a male-dominated sport - how does it influence the way you work with people? Alexandra Schieren is not mad about the sport and she has k