Wedding Video Boss

Welcome to the Wedding Video Boss Podcast, where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer! I am your host, Paul Santiago. Today, we are going to focus on an industry practice which is POSTING PRICES ON YOUR WEBSITE. Some vendors do it and some don’t and they have their own reasons for doing so. Today, I am going to share with you WHY WE POSTED OUR PRICES, and WHY WE STOPPED DOING IT. All that, in this segment that I should’ve called, to post or not to post... Those are the three reasons why we used to post our prices. Again to FILTER OUT LOWBALLERS, TO ATTRACT POTENTIAL CLIENTS, and TO BE TRANSPARENT. We stopped posting our prices because of those three reasons: THEY AFFECTED OUR REPUTATION, WE SHIFTED TO CUSTOMIZED PRICING, and that OUR PRICES WERE CHANGING. Now, I’ve seen a lot of people do this, and most of them say this anyway: that YOU SHOULD POST YOUR STARTING PRICE. To be honest, I don’t want to do this. I don’t think it works.