Cuppa Commerce

Currently the VP of Partnerships at Coredna, Paul Savage leverages more than 15 years of digital experience to his role helping companies like Nintendo, Tivoli Audio, and Stanley grow their brands using the Coredna suite of applications. Originally from Cork, Ireland, Paul has also worked in Germany and likes his cuppa (double espresso) very strong indeed. In this episode, we discuss: Coredna’s origins as an in-house content management solution developed by an agency in Australia back in 2000, the more recent focus on ecommerce and push into the North American market, and how the solution has evolved into the fully featured, multi-tenant SaaS-based CMS + ecommerce platform offered today. The advantages of having a single platform – and thus a single business interface – that handles both content and commerce for brands, with the added bonus of maintaining a single view of the consumer. How Coredna can help scale an emerging brand, from initial story-telling and marketing efforts through to a full-blown commer