New Books In Language

On this episode of the New Books Network, Lee Pierce (she/they)--Assistant Professor, Dept. of Communication at SUNY Geneseo--interviews Dr. Leslie Hahner--Associate Professor, Dept. of Communication at Baylor University--on a spectacular new work of rhetorical history: To Become an American: Immigrants and Americanization Campaigns of the Early Twentieth Century from the Michigan State University Press’ Rhetoric & Public Affairs Series (2017). To Become an American connects the Americanization campaigns at the turn of the century to contemporary political issues surrounding who counts as a "real" American and how we know. The book looks at a variety of practices--with an interesting focus on the visual--through which Americans were made (or not made) at the turn of the century: flag day parades, Girl Scout outreach, textbooks, classroom lessons, housing campaigns, and more. Each chapter looks not only at specific campaigns of Americanization but also the rhetorical tropes through which those campaigns attemp