Wedding Video Boss

Welcome to the Wedding Video Boss Podcast! I am your host, Paul Santiago. Today, we’re gonna tackle the practice of UPSELLING AND CROSS-SELLING VIDEOS! You see for us videographers, we need to be more proactive and creative when it comes to selling our services. Videographers aren’t like photographers. Photographers can upsell bigger albums or more pages, or they could upsell canvas prints on the wall. Anything that photographers can sell, WE CAN’T. A lot of people have different approaches to upselling and cross-selling and some who are just starting out almost have zero clue about how to do them. The bottom line is, WE ALL NEED TO MAKE MONEY. We put in our time, money, blood, sweat, and tears into this, so we gotta earn! With more vendors getting into the game, it’s important to stand out! Author Jill Konrath said that “What differentiates sellers today is their ability to bring fresh ideas." So before we get to the nitty-gritty let’s consider WHY YOU SHOULD UPSELL AND CROSS-SELL, in this episode th