Content Marketing Quickie

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of April 16, 2019. Let’s see what changed while you weren’t looking.   -Podcasts are hunky dory and everything, but one of the lingering issues with them is discoverability. Or to be more precise, searchability. We learned in last week’s Content Marketing Quickie – see, I told you you’d learn something in a short period of time if you just subscribe and listen – that YouTube is actually the largest platform for podcast consumption by far. Which makes me feel stupid cause I have yet to put this one back on YouTube. And, you’ve heard that behind Google, YouTube is the second largest search engine in the world. But to make all that work to the maximum degree, all those spoken words in podcasts need to be written words. That’s where transcription comes in. And here’s the news. Google’s Podcasts app is automatically transcribing shows. That means not just searchability of the content, people can look for certain epis