Retail Shift

We’re entering a selling season when the reasons for buying are broader than they are during other times of the year. Between seasonal holidays like Mother’s Day and Father’s Day, non-holiday seasonality associated with school graduation and sports, and the general energy that comes from experiencing warm weather, customers open their wallets more freely since the holidays. It’s no wonder that pop-up events and outdoor markets are aplenty this time of year. So how are you event planning for optimal profit? Whether you’re opening a brand new brick-and-mortar business, embarking on your 15th outdoor market season, or growing your chain of retail stores, event planning should be an important part of your operational process. In this week’s episode I share two important practices to compliment what you already know! Stack them both or try one strategy this season: Look at grand opening and special events from a new, long-term point-of-view How to start “selling” over a month and a half before your event How behi