Small Firm Forum Podcast

Kim has gone through the lawyer marketing evolution.  Print ads and Yellow Pages ads were the best ways to market a law firm when she started her firm.  The internet and digital marketing radically changed the game and Kim quickly evolved.  Focusing on a great website as being the start of delivering a great customer experience.  From there it is organization and communication making sure each client has a great experience. A progressive marketer Kim developed a mobile app to drive new clients to her practice. She is also starting to incorporate videos to answer the most frequent concerns and questions of clients. Kim has found a way to incorporate her passion for teaching and trial law to leverage educational marketing and brand herself as an expert in her field.