Content Marketing Quickie

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of May 21, 2019.   -If you’re using a creative ad agency or you are a creative ad agency, you might have some kind of emotional reaction to the thoughts of ad veteran Paul Arnold. Be careful when you invite someone to speak at a conference because they just might speak their mind. Paul says advertising, as it is right now, is on a “suicide” mission to wipe itself out. Hey I bet that’s not what you wanted to hear. You wanted to hear you’re all doing a great job. But the way he sees it, some things are happening that are creating an existential threat. No, it won’t happen as fast as Thanos snapping his fingers or the dinosaurs looking up and saying, “Hey, what’s that falling out of the sky,” but more of a slow decay kinda thing. First of all, he’s seeing clients not trusting their agencies as much as they used to, and creativity getting progressively devalued. A lot of clients are out there feeling “let-down,” and