Cuppa Commerce

After a long career with Elsevier, Amanda Wolff is now the CMO for OneSpace, a tech startup that specializes in helping consumer packaged goods (CPG) companies improve product and content visibility on Amazon and similar online retailers. We chat about what’s happening in the CPG ecommerce space today and accelerating changes in how consumers shop for and buy these products online. In this episode, we discuss: How delivery services (e.g. Instacart) and click-n-collect capabilities are impacting fast-moving consumer goods like beverages Ways OneSpace works with clients to establish or evolve their ecommerce operations, ensuring they optimize their online content on a regular cadence Where your products sit on a “digital shelf” and their search rankings can change every day or even during a single day, requiring constant vigilance The process of optimizing product content and getting it out to retailers so it’s available for online shoppers In addition to its content distribution platform, OneSpace content cre