Ponderings From The Perch

Q: What’s the one thing that Andy Crestodina wants you to get better at? A: Specificity!Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web design and development firm, he’s the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and he’s the founder of Content Jam, Chicago’s largest marketing conference. Oh, and he was named a Top 10 Online Marketing Expert by Forbes Magazine!In this episode, Andy and Priscilla talk about the multifaceted nature of content marketing, including SEO and influencer marketing - taking an in-depth look at several tactics businesses can use to improve their ranking and levels of engagement. They also talk about the nuts and bolts of content creation, including books, blogs, and podcasts, wherein Andy shares a brilliant checklist for improving headlines. Later, Colton Harrington goes full-on Reading Rainbow, offering his thoughts on Andy’s book, Content Chemistry (take a look, it’s in a book!). Also, keep y