Pam Perry, Pr Coach

Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing and businesses, agencies and nonprofits of all types and sizes can create successful campaigns without breaking the bank. In this show, author and mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage by making the move to mobile now.