Pam Perry, Pr Coach

Hear the new media mavens, Alison Yoo and Lena Claxton discuss their book, How to Say It: Marketing With New Media: A Guide to Promoting Small Businesses with Web Sites, Ezines, Blogs & Podcasts. Hear the show & Get Big Buzz for Your Small Business Using Your Web Site, Ezine, Blogs and Podcasts! ABOUT THE BOOK: How to Say It: Marketing with New Media offers cutting edge solutions for marketing your small business to today’s ever-evolving online community. Packed with content templates and practical steps for getting the word out, this book is a one-stop resource for building a network of loyal customers. You’ll find quick tips for generating Web site copy, articles, podcast scripts, and blog posts, so you can launch an online marketing campaign no matter how limited your time or budget might be. HEAR THE SHOW - get insider tips.