Dr. Arlene Barro

On the WIN Without Competing! show Dr. Arlene says, “When hiring, stop focusing on the Cultural Fit.  Instead evaluate the Brand Fit.”  If new hires are Cultural Fits but not Brand Fits, they are Wrong Fit employees.  To explode your business brand, train each employee to become a Brand Ambassador.   To do that, you must evaluate whether the employee has the right interpersonal skills to communicate the brand and the passion to do so.  Determine this when hiring. Do not assume that all employees can and will want to become Brand Ambassadors. Join Dr. Arlene on her 95th episode of the WIN Without Competing! show to learn how to “WIN Without Competing!” See the book http://bit.ly/1BNCefv Use the 5-Star App iBrandU4Hire: bit.ly/PqJ3cx Listen to more than 90 radio shows http://bit.ly/1xGm6pz Contemplate Career Coaching bit.ly/1dOsIvE Consider Business Consulting bit.ly/1cP6LhR http://barroglobal.com/   winwithoutcompeting.com/   http://www.drbarro.com/  About Dr. Arlene & barro global: After hold