Content Marketing Quickie

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of June 25, 2019.   -Who runs content at your company? Somebody? Nobody? Half of a person? Well if you’re thinking about how to staff up so you’ll have at least a reasonable internal content capability, there are some essential roles you should be looking at. And these suggestions come from none other than Robert Rose at CMI, who’s certainly been around and seen what shortcuts shouldn’t be made when you’re trying to get content done. He says why should content get any less thought put into roles and responsibilities than other departments in the org? How you resource content pretty much reveals whether or not you get it, and how serious you are about it. Robert says this content team should be built around the purpose, creation, management, and flow of content that creates value for customers. And these pieces should certainly be there in some form or another. Chief content officer or Content Marketing Director.