Flack Pack

With Millennials expected to surpass Baby Boomers as the largest living adult generation this year, according to the Pew Research Center, PR people everywhere would be wise to do all they can to understand this generation’s mindset. Researchers Gina Luttrell, also a Flack Pack contributor, and Karen McGrath, have written a new book, The Millennial Mindset, to help us understand what Millennials are thinking and why they think the way they do. Presented through the public relations lens, they provide key insights that should help everyone better work with this group of people born between 1981 and 1996. Buy the book on www.rowman.com using the code FLACKPACK25 and save 25% off the cover price—a savings available only to Flack Pack listeners. Also this week, Robert gets excited to unveil the new Flack Pack Season 2 cartoon, and we meet a bunch of people who are either new to the Flack Pack, or who’ve helped it get this far: Jessica Cahill, Brian Rackham, and Don Lee. Links: The Millennial Mindset Dr. Gina Luttr