Flack Pack

How to Disrupt Your Comms Plan the Way GE Did, Using a Podcast Drama: A Conversation With Playwright and Podcast Writer Mac Rogers

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How can you get creative with PR and podcasting? Ask Mac Rogers, a playwright who put together fiction podcasts for GE. For this week’s Flack Pack episode, we sat down with him in Philadelphia during Podcast Movement 18 to talk about his history with them, tips for getting started and why they can be so effective. Mac's two GE podcasts: The Message and LifeAfter. LINKS: http://www.macrogers.org https://www.gideon-media.com Mac's Twitter: @macwrites