Cuppa Commerce

Dallas-based Daniel Vitiello, along with his business partner, Brandon Warman, has founded two startups (so far), both in the food/grocery space. Daniel and I chat about lessons learned during the development and launch of Handground, their coffee grinder, and how their latest venture, mobile app Cooklist, may revolutionize both grocery shopping and meal planning while helping consumers eat healthier, spend less time shopping, and save money. In this episode, we discuss: How Daniel and Brandon got their start in business and as entrepreneurs, including launching a new manual coffee grinder, Handground (available via Amazon) Taking learnings from Handground, how Daniel and Brandon surveyed people passionate about cooking to test their initial ideas for a food/cooking app How joining the TechStars accelerator program in 2018 – including working with Target – helped drive the initial launch of the Cooklist mobile app Two recent developments that make an app like Cooklist possible: Grocery store loyalty program d