Flack Pack

Responding to a PR request for proposals (RFP) can be stressful, time consuming, and sometimes futile. But it’s also necessary, as RFPs are a staple of agency business development efforts. So how can PR pros engage the RFP process and live to tell about it? Robert spends some quality time this week with two experts on RFPs: Robert Udowitz and Steve Drake, principals of RFP Associates, based here in the Washington, D.C. metro area. They examine the pitfalls of the process and share some tips that will help us master our next RFP response. Links: Sean Spicer on “Dancing with the Stars?” ABC staffers say “it’s a slap in the face” DWTS Shocker: ABC skips spring cycle after controversial Season 27 Contributor: Shalon Roth Flack Pack Intern: Sharon Osano Flack Pack Intern: Sarah Shelson Buzzer Beater Guest: Samantha Summers Guest: Steve Drake Guest: Robert Udowitz RFP Associates Research: The impact of the agency selection process on public relations programs & outcomes