'the Knowledge' - A Levitt Group Podcast

Episode 16 Show Notes: No Small Change: Why Financial Services Needs A New Kind of Marketing   No Small Change is a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing.   In this podcast Peter Domican interviews Lucian Camp, the co-author of No Small Change: Why Financial Services Needs A New Kind of Marketing available from the CIM Bookshop using the link above. Until 30 Oct 2018, an additional 10% discount, on top of the discounted CIM price, is available using the discount code ‘NOTSMALL’ at checkout (free P&P).   They talk about the changing nature of Financial Services and why an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it's successfully identifying consumers' real needs.   Let us know what you think about the points raised in the podcast via our LinkedIn group - CIM | The Chartered Institute of Marketing Levit