Warren Whitlock

Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. The author of Social PR Secrets: How to Optimize, Socialize and Publicize your Company's News, Lisa has a degree in journalism and more than 20 years experience as a public relations agency owner. Her experience blends the traditional fundamentals of public relations, corporate communications and branding with today's influence of digital media.  Social media and public relations {Social PR} are a powerful marketing match and potential good karma for a brand. Social PR and search engines redefine how we communicate, deliver news, receive news, find information, and make decisions -- whether it is our next vacation, investment, computer, doctor, lawyer, or hair salon. The public relations cycle no longer relies on traditional journalism to deliver company news... now that news is social, mobile, visual, and optimized to best reach target markets.