Craig Brain

People get popular (or–if not popular–discover some measure of success) doing what they love to do. But growth, success and/or popularity involve maintenance, and it doesn’t take long before you’re stuck in the weeds, where working on “maintaining” your passion replaces all that you were passionate about in the first place. I’ve had to do my fair share of learning about all of this, as well. I’ve come to discover that I enjoy strategizing with and talking to people, not sitting in my tiny bathroom-office and building funnels for them. I like helping people figure out how to thrive in what they actually love. That’s what I’m passionate about. That’s what I love. And no, that’ll likely never wholly extinguish days (or seasons) that we hate, but the point is that mutually-beneficial, complementary and/or appropriately delegated roles spur us along toward a life that isn’t bogged down by a dead-end cloud of dismay at what it has become. The point is that we are better together. www.CraigBrain.com