Below The Fold

In this weeks episode, we explore different methods of defining your target audience. Whether you are in a very niche space or you are targeting a wide range of demographics, we cover it all...well, at least a lot of it. There are two main underlining themes that we seemed to stick with: 1. Your target audience is constantly evolving. This can be attributed to a changing business plan (as it was for Brandon), new insights (as it was for Jacob), or changing trends, etc. 2. Mistakes are only mistakes if you don't learn from them. If you do, they become opportunities. Einstein said, "If you can't explain it simply, you don't understand it well enough." As it is with your target audience. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io