Below The Fold

Psychological biases that may affect your digital marketing strategies. The Halo effect - Have you considered how a customer’s or visitor’s previous experience with your brand might affect your current campaign? How can you take advantage of this bias? What pitfalls should you avoid with it? Belief Bias - Is your offer too good to be true? Get yourself some powerful social proof, and frame the offer in a way they can relate to. The Framing Effect - Is your audience risk-averse? Instead of focusing just on benefits you provide, you might need to cause imagined discomfort by not following the advice given. Biases can either help, or hurt your campaigns. What other biases have you experienced? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io