Word Shots, The Podcast

All communication is about managing change. Good communication prepares the audience for the right kind of change. Listen to the episode here: OR SUBSCRIBE in iTunes or your favorite podcatcher. Full Transcript I’ve said that the most important part of writing well is knowing why we’re doing what we’re doing. And last week I had an opportunity to chat with an excellent public speaking coach, Stephanie Silverman, who agrees. We developed the idea that most speeches and writing projects will have the best likelihood of success if the writer sets out with a twofold aim: to recruit and to empower. This week I want to step backward just a little. I want to talk about the purpose of all communication, of every kind. That purpose is to manage change. Page 1: Princess Belle and the large, pale creature. Before I get all theoretical about it, let’s jump right to the concrete and practical. Let’s start this episode with the story of Princess Belle and her not very charming encounter. Princess Belle is her online na