Braze For Impact

Braze founders, Bill Magnuson and Jon Hyman, recount the beginnings of Braze. From fast times at Bridgewater to top honors at TechCrunch Disrupt Hackathon, hear about the humble beginnings that soon evolved into best-in-class customer engagement platform.       TRANSCRIPT: [0:00:17] PJ: Hello again. Welcome back to Braze for Impact your martech industry discuss digest. So thrilled today to have two esteemed guests with me. You know them as the founders of Braze, CEO, Bill Magnuson and CTO-   [0:00:32] Jon Hyman: Jon Hyman.   [0:00:32] PJ: There he is to my right. Jon, Bill, welcome.   [0:00:36] Bill Magnuson: Thanks for having us.   [0:00:36] Jon Hyman: Thank you PJ.   [0:00:38] PJ: And so you know why we're here, right? We want to hear the story. We want the uncut, behind the music for Braze, formerly Appboy.   [0:00:48] Bill Magnuson: We first met in Westport, Connecticut working for a company called Bridgewater Associates. They have been notorious more recently for a lot of things about their culture. You