Braze For Impact

This week, I was accompanied by Ryan Doyle (Digital-first AE) and Shezeen Ali (Customer Success Manager) to discuss a few companies that try to expand outside the scope of their main product offering to seize up some auxiliary revenue. Facebook is getting into crypto, Salesforce wants a cut of the CDP game, and Sony wants to give you a ride. Stay in your lane!       TRANSCRIPT: [0:00:17] P.J. Bruno: Hi, again. Welcome back to Braze for Impact, your MarTech industry discuss digest. I'm your host, P.J. Bruno, and with me today...two close friends. I have to my left here Shezeen Ali, to my right, Ryan Doyle. Ryan of sales, Shezeen of success. Hello to you both.   [0:00:35] Shezeen Ali: Hello, thanks for having us.   [0:00:37] Ryan Doyle: Great to be here.   [0:00:37] P.J. Bruno: Yeah, thanks for coming on short notice. I just realized I'm going to be away next week, so we need to get into this week and I don't know what brought us about this topic, but this week's topic is, stay in your lane.   [0:00:50] Ryan Do