Braze For Impact

At MAU 2019 in Las Vegas, we set up our Tell All Zone for members of the martech community to give us their confessions. Hear about the biggest mistakes they've made as well as what they learned along the way. Bill Magnuson (CEO and founder of Braze) and Mike Molinet (COO and founder of Branch) give their insight on the need for mistakes and making them a foundation for growth and agility.       TRANSCRIPT: [0:00:18] PJ Bruno: Hi. Welcome to brace for impact. I'm your host, PJ Bruno. This week we brought our mics out to Las Vegas for MAU 2019 at MGM Grand, and we were able to gather some confessions for this weeks episode, when shift hits the fan. When you're running a marketing campaign, it's like having a global megaphone at your fingertips. The power of hitting launch, and communicating with hundreds of thousands of people at once can't be undervalued. However, that power can also be terrifying. One fall step can have far reaching impact on customer engagement and faith in your brand. But making a mistake