Worth Knowing With Micah Jesse

On a brand new episode of “Worth Knowing with Micah Jesse” we sit down with Brittany Hennessy, author of “Influencer: Building Your Personal Brand in the Age of Social Media” (available July 31st everywhere). In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and she became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. Eventually, she became an expert in influencer marketing, and is now sharing her insights with aspiring influencers so they may find their passion and monetize it. Today, Brittany Hennessy is the first-ever Director of Influencer Talent at Hearst Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harpe