Actionable Audio: Serious Profit For Serious Marketers

In this podcast episode we talk about how your marketing strategy can be struggling if you are ignoring one major piece of the puzzle: the customer journey. Specifically I'll talk about what's going on at Barnes & Noble and how not even the biggest companies on planet earth are immune to the blowback from ignoring the customer and understanding what they want on their path to purchase. When you don't adapt to the shifting consumer trends, you run the risk of suffering the fate of brands like Kodak, Blockbuster, and potentially soon to be Barnes & Noble.