The Tech Savvy Nonprofit

In this episode, we talk with Ashley Faison about getting buy-in and implementing a CRM or donor database. Ashley is the Chief Development Officer with New Heights Youth in NYC and is a dynamic and tech-savvy nonprofit leader, organizational strategist and professional fundraiser with over $60M raised to her credit.  Ashley is a big believer in the power of a donor database or CRM. She's worked in Blackbaud's Raiser's Edge and Salesforce and has been through the implementation of these systems with several nonprofits. What is a CRM? A CRM, or customer relationship management is a platform and approach to manage your organization's interactions with current and prospective donors to strengthen relationships, improve retention and ultimately increase donations. Why should a nonprofit or foundation use a CRM? For Ashley, it's all about the dashboards and access to information in real time. She loves being able to see her goals and her progress towards those goals at any time. She can easily and quickly share thi